BRAND FOCUSED

brand focused for brand continuity

CREATIVITY IS KEY

designs that step outside the box

LOGIC + MAGIC

bridges the brand gap

RESPONSIVE

design + communication

I BELIEVE...

EVERY BUSINESS SHOULD HAVE ACCESS TO HIGH QUALITY DESIGN.

RECOMMENDED READ

THE BRAND GAP

by Marty Neumeier

A BRILLIANT BOOK THAT SUMMARIZES HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN

 

MY TAKE-AWAYS:

+ A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE OR COMPANY. IT’S NOT WHAT YOU SAY IT IS. IT’S WHAT THEY SAY IT IS.

+ BECOME A NUMBER ONE OR NUMBER TWO IN YOUR SPACE. CAN’T BE NUMBER ONE OR TWO? REDEFINE YOUR SPACE OR MOVE TO A DIFFERENT TRIBE.

+ THE FOUNDATION OF A BRAND IS TRUST. CUSTOMERS TRUST YOUR BRAND WHEN THEIR EXPERIENCES CONSISTENTLY MEET OR BEAT THEIR EXPECTATIONS.

the brand gap by marty neumeir book

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