I recently had the pleasure of working with an aluminum boat manufacturing company in Duncan, BC Canada. A company that has been in business for over 34 years and has over 3,000 boats in service. As a Canadian myself I grew on the northern Saskatchewan lakes- fishing for Jack, Perch and anything that would land on my hook, but even with the fishing knowledge I have I learned so much about boat manufacturing and the heart and soul this family owned company puts into it.
When I first began working with Lifetimer Boats they already had a website in place and with years of well known marketing aspects it made the transition into a new site a breeze. Not only was this company flexible to work with they really embraced the change and the new look.
I wanted to keep the nostalgia of their company intact by using the color from their logo throughout the site. The red and blue represents years of boat manufacturing and a company that has trickled down through the generations. While keeping some of the tradition- I also wanted to give this website and company and update and bring them into a current look and feel. I wanted to give their visitors an experience that showcases not only the product they build, but the history and knowledge this company has.