You might be thinking that keeping an email list is “old school“. Andddd even though it has been around for a long time – you might want to rethink skipping over this gem. Today I am sharing 4 reasons why you need an email list.
01 | TRUST
If someone is willing to sign up for your email list that means some trust has been established. Which means they are far more likely to stop & read your content vs just seeing your social media posts on a random occurrence.
02 | YOU OWN IT
I hate to be the one to tell you that you don’t own your social media followers. That’s right & with social media constantly changing. You might want to ask yourself ” If Facebook disappeared tomorrow- how would that effect my brand/business?” Scary right?! On the flip side- you DO own your email list & that is a guaranteed way to stay in contact contact with your peeps.
03 | CONNECTION AMONG THE CHAOS
The world is moving at such a fast rate it’s hard to capture the attention of your potential brand ambassadors. We are all a needle in a haystack so to speak. Having an email list makes it possible to speak directly to your audience & since you have their undivided attention you have a leg up in being really specific with what you want to say to them. THIS is priceless.
04 | KNOWLEDGE IS POWER
As I mentioned you have the attention of your audience in your email list so thinking carefully about what to say is important, but also you can use this as a tool to collect information from them. Get feedback, send surveys & ask questions so you can make your brand/business better then ever.
So if you don’t have an email list up & running then stop what you’re doing & go get on that. It’s solid gold.
If you want an email list & aren’t sure where to start drop me a line & we will connect. I can help!