"I feel like no one is seeing me!!" - I hear it soooo many times from soooo many badass fempreneurs! ⁠ Crazy talented boss babes that are pushing their fears aside to live their dreams out EACH & EVERY day! All to feel like they aren't being seen! WTF??!!! Ohhhh hell no!⁠ ⁠ The solution [...]

I first felt the surge of excitement around this concept of being different from one of my favorite branding books of all time The Brand Gap by Marty Neumeirer. He talks about the concept of differentiation & how important it is to get really clear about what separates you from the herd. Specifically, because we [...]

I've said it before & will say it again. Your visual brand identity is one of THE most effective communication tools for your entire brand. If it isn't connected to you authentically it will create disconnect between your brand/biz & your audience & it is my belief that disconnections is the disease of design. Today [...]

Today I wanted to talk all about the apps that run my life. I am definitely someone who relies heavily on my iPhone for running not only my life, but my biz too and I thought it would be helpful to share some of the apps that I use not only for my day to [...]

I normally don't do this, but I wanted to share on my blog this week's Brand Mafia Collective newsletter, because of everything that's going on the world. Hopefully you find some inspiration from this. Hey Hustler, I'm sitting here with a swell of mixed emotions right now. As I am sure many of you are. [...]

Your website is like having a sales team working around the clock 24/7. It's often times afirst impression & interaction people have with your business/brand. It needs to represent you & have purpose. It is a important tool that can guide its audience to follow a path - a path you have strategically created in [...]

You might not realize this, but your brand style is a major player in your overall brand. It is a communication tool and often times the most important communication tool - since most humans on the planet are visual first. I wanted to share a few ways that your brand aesthetic can influence your entire [...]

Keeping your brand photos cohesive & on brand is a really important part of communicating your overall brand effectively. And trust me when I say I know it's hard with all of those shiny new apps, filters & presets coming at ya. You want to try them all, but staying consistent is the sweet spot. [...]

I wanted to chat about when passion meets purpose and how to level up your brand design game. In NOT so obvious ways. As a personal brand it's really easy to hide behind what you do - whether it's service based or you sell a product. However, being the face of your business is crucial [...]

So a huge part of getting your personal branding tight & right is then letting that fill up your life. This is what I call LIVING YOUR BRAND. I preach this hard, because I am basic & like things simple. Plus- I have experienced the transition & want to share all of the perks that [...]

As a creative I find that getting into a "routine" for lack of a better word can feel hard sometimes. I like to chalk it up to the fact that creativity doesn't like boundaries. It doesn't like to be corralled. I find times when my creativity suffers the most is when I have put too [...]

As an entrepreneur do you ever feel like you are just spinning your wheels & you aren't seeing any progress? Yup - I've been there too & it is super frustrating. That's why I wanted to share 7 branding mistakes you could be making, because let's face it our brands are our core & everything [...]