jennifer clark styling
The Jennifer Clark Styling logo centers around highlighting the lead stylist/owner’s name with a classy, elegant yet modern font. This luxury font shares both structure and movement which adds a typographic twist. The primary logo is paired with a permanent tagline in a sans serif font which gives contrast to the overall design, but gives clarity to the brand’s overall values. The mark can be used on its own to signify the empowerment of blending connection and confidence or can be used inside a circle to embody wholeness that comes from fusing lifestyle and personal style.
behind the logo
brand tone
Jennifer Clark Styling empowers women to step outside the box, throw out the rules & stop feeling stuck so they can confidently represent themselves through their one-of-a-kind fabulousness.
the story
visual brand identity
industry
creative
project scope
personal styling
bubbly
connection
approachable
I felt lost and frustrated when creating marketing material, my social media was all over the place and I didn't feel my marketing and brand (lack of) was on par with the magic I was creating for my clients.
I loved how you broke everything down and helped me better understand my ideal clients, the magic I create and the potential of my business.
jennifer clark, jennifer clark styling
inside the mark
The mark depicts two overlapping closet doors. The first door represents the individual’s authenticity while the second door symbolizes the confidence a custom wardrobe can give the brand’s customers. The uniting of the two doors gives a nod to the brand’s belief in the power of connection. The mark can be used on its own to signify the empowerment of blending connection and confidence or can be used inside a circle to embody wholeness that comes from fusing lifestyle and personal style.
