visual brand identity
brand tone
Bubbly . Connection . Approachable . creative
Jennifer Clark Styling empowers women to step outside the box, throw out the rules & stop feeling stuck so they can confidently represent themselves through their one-of-a-kind fabulousness.
behind the logo
The Jennifer Clark Styling logo centers around highlighting the lead stylist/owner’s name with a classy, elegant yet modern font. This luxury font shares both structure and movement which adds a typographic twist. The primary logo is paired with a permanent tagline in a sans serif font which gives contrast to the overall design, but gives clarity to the brand’s overall values. The mark can be used on its own to signify the empowerment of blending connection and confidence or can be used inside a circle to embody wholeness that comes from fusing lifestyle and personal style.
brand elements
inside the mark
The mark depicts two overlapping closet doors. The first door represents the individual’s authenticity while the second door symbolizes the confidence a custom wardrobe can give the brand’s customers. The uniting of the two doors gives a nod to the brand’s belief in the power of connection. The mark can be used on its own to signify the empowerment of blending connection and confidence or can be used inside a circle to embody wholeness that comes from fusing lifestyle and personal style.
brand patterns
brand collateral
