behind the logo

The Joy by Joelle logo focuses on a promise - which is crafted from the custom hand drawn illustration of two hands interlocking pinky fingers. While the three hovering stars above give a nod to the magic that comes from making a promise. The word Joy is prominent in a unique font with vintage vibes to remind us the joy we feel from the various partnerships that are formed when creating with this brand. The mixed font styles create a modern vintage feel that is expressed in the love & events this brand builds.