apricity psychology

brand tone

Apricity Psychology is a practice that focuses on the development of a safe & authentic relationship in order to support individuals throughout their healing journey & empower them to discover & utilize their strengths within the process.

the story

visual brand identity + website design



project scope






The Apricity Psychology brand appeals to those that are in search of identifying current behaviors or patterns that haven’t been serving them in their lives or who are looking to move from past experiences that continue to have an impact on their lives day to day. Its warm inviting tone creates the centerpiece for connection, safety & empowerment. The custom designed logo & brand elements allow the brand to tell its story & communicate true authenticity. The Apricity Psychology brand uses symbolic elements from nature to encourage its clients to find grounded comfort & eventually become the experts of their own lives.

brand rationale

AMAZINGGGGG!! The hardest part of this process was feeling so limited in my knowledge and understanding of this field, but you were so helpful and patient with me each step of the way. You also showed so much adaptability with taking my thoughts and ideas (as fragmented and nonsensical as they could be at times!) and transforming them into something creative and wonderful. While you are the expert in what you do, I really felt like you not only allowed for but wholeheartedly encouraged collaboration throughout this process and that dynamic meant so much to me. 

Taylor Cumming, apricity psychology