apricity psychology
The Apricity Psychology primary logo centers around the concept of the word “Apricity” which means - warmth of the sun in the winter. This nature-based brand uses the watercolor sun to communicates warmth & comfort which is the experience of Apricity Psychology & its practices. While the stand alone hand- drawn Evergreen tree symbolizes the inner strength &empowerment that can be found through supportive healing.
behind the logo
brand tone
Apricity Psychology is a practice that focuses on the development of a safe & authentic relationship in order to support individuals throughout their healing journey & empower them to discover & utilize their strengths within the process.
the story
visual brand identity + website design
industry
empowerment
project scope
PSYChology
connection
comfort
safety
warmth
The Apricity Psychology brand appeals to those that are in search of identifying current behaviors or patterns that haven’t been serving them in their lives or who are looking to move from past experiences that continue to have an impact on their lives day to day. Its warm inviting tone creates the centerpiece for connection, safety & empowerment. The custom designed logo & brand elements allow the brand to tell its story & communicate true authenticity. The Apricity Psychology brand uses symbolic elements from nature to encourage its clients to find grounded comfort & eventually become the experts of their own lives.
brand rationale
AMAZINGGGGG!! The hardest part of this process was feeling so limited in my knowledge and understanding of this field, but you were so helpful and patient with me each step of the way. You also showed so much adaptability with taking my thoughts and ideas (as fragmented and nonsensical as they could be at times!) and transforming them into something creative and wonderful. While you are the expert in what you do, I really felt like you not only allowed for but wholeheartedly encouraged collaboration throughout this process and that dynamic meant so much to me.
Taylor Cumming, apricity psychology
